The Exterior of the Bar from “13 Going On 30”

Another filming location I have been absolutely obsessed with finding for YEARS is the New York restaurant where Jenna hit on the 13 year old boy in fave romantic comedy 13 Going On 30. Ever since the movie was released four years ago I have been searching New York City streets hoping to find the restaurant featured in the movie, but having absolutely no luck. And then, just before I left on my recent New York vacation, a light bulb went off in my head and I honestly don’t know why I didn’t think of it sooner! I enlisted master stalker Mike, from MovieShotsLA, to help me find the location. And sure enough he did!

Literally less than ten minutes after challenging Mike to find the restaurant’s location, he sent me an email with the above photo! And I just about fell off my chair. Here I had been searching for this location for FOUR YEARS, even resorting to walking up and down New York streets, screen captures in hand, trying to find it, and he locates it in the space of ten minutes! The man has a gift!

It turns out that the 13 Going On 30 restaurant isn’t actually a restaurant at all, but a clothing store named Phi Boutique located on a cobblestone street in SoHo’s Cast Iron Historic District. My initial thought was that maybe a restaurant occupied Phi’s space back in 2003 when the filming of 13 Going On 30 took place, but after speaking to a Phi saleswoman earlier today I learned that that wasn’t actually the case. Before Phi took over the space at 71 Greene Street in 2004, it was occupied by clothing boutique Vivienne Westwood. Since no restaurant was ever located on the premises, my best guess is that 13 Going On 30 used the vacant storefront for filming in late 2003 during the interim after Vivienne Westwood moved out and before Phi moved in, and that the restaurant’s interiors were shot somewhere else entirely (possibly even in Los Angeles). Finding the restaurant’s interior is my next mission for Mike! 🙂

The Cast Iron Historic District is an architecturally and historically significant area of New York’s SoHo neighborhood. The Cast Iron District boasts over 250 buildings erected out of cast iron, making it the largest concentration of cast iron buildings in the entire world. All of the historic buildings were constructed between the years 1869 and 1895, when cast iron was considered the cheapest and easiest-to-use building material. At the time, different architectural designs were cast in iron inside of a warehouse and later secured into place on building facades creating an architecturally beautiful and diverse area of New York. The building that Jenna’s hockey player boyfriend stands in front of while signing autographs in 13 Going On 30 is considered by some to be the most brilliant example of cast iron architecture in the city. The building is known as the “King of Greene Street” and was built in 1872 by cast iron craftsman Isaac F. Duckworth. It was originally designed as a dry goods warehouse for successful merchant Gardner Colby and now is home to an antique store and art gallery.

Even though there is no 13 Going On 30 restaurant to stalk on Greene Street, I highly recommend visiting the area anyway. With its cobblestone streets and historical buildings, it really is an adorable area of New York.

Until next time, Happy Stalking!

Stalk It: The exterior of the restaurant from 13 Going On 30 is really the storefront of Phi Boutique located at 71 Greene Street in New York’s SoHo neighborhood. Jenna meets Matt’s fiance just next door to Phi, outside of the building located at 69 Greene Street. And Jenna’s hockey player boyfriend, Alex Carlson, signs autographs across the street in front of 70 Greene Street.